| In the words of Mr. Jim Nantz, The Masters, which begins today, is "a tradition unlike any other." And the man is right: no other major sporting event, other than perhaps the Kentucky Derby, | If you have trouble reading this email, go to the online version | | | | | | | | | | | April 11, 2019 | | The Masters' Iconic Pimento Cheese Sandwiches, Delivered It's Goldbelly for the Win | | | | | | | In the words of Mr. Jim Nantz, The Masters, which began today, is "a tradition unlike any other." And the man is right: no other major sporting event, other than perhaps the Kentucky Derby, relies so heavily on a sense of place and pomp. Conceived by revered amateur Bobby Jones and first played in 1934, it's the only major championship in golf that takes place at the same course every year, Augusta National. Over time, the tournament has accumulated its own iconography: pink azaleas; Amen Corner; white jumpsuited caddies; the Green Jacket; a sleepy-smooth theme song composed, in an on-the-nose twist, by a third cousin of Kenny Loggins; and strangely hypnotic opening monologues delivered by a blazer-wearing Nantz. Most of this stuff you can enjoy just fine from the comfort of your own home. One you cannot: Augusta National's legendary pimento cheese sandwiches, sold for a downright folksy buck-fifty on the grounds throughout the weekend. That is, until now. Goldbelly, the devoted curators responsible for delivering Katz's Deli, Papaya King, Dinosaur BBQ and other local delicacies to your doorstep, has partnered with the man responsible for crafting golf's most iconic sandwich to bring a (truly delicious) piece of The Masters to you. | | | | | | | | | |
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