| Everyone is excited about the final season of Game of Thrones, premiering this Sunday on HBO.The network. The fans.The content creators.And most of all: the brands.Indeed, nobody h | If you have trouble reading this email, go to the online version | | | | | | | | | | | April 12, 2019 | | An Incomplete Ranking of All That Game of Thrones Stuff Winter Is Coming. As Are the Brand Partnerships. | | | | | | | Everyone is excited about the final season of Game of Thrones, premiering this Sunday on HBO. The network. The fans. The content creators. And most of all: the brands. Indeed, nobody has enjoyed the run-up to GoT more than the companies scrambling to incorporate the universally-beloved series into products they can sell. According to AdWeek, over 100 brands have partnered with Game of Thrones, on everything from promotional soda cans to underwear. Some of this stuff is actually pretty cool; some of it is decidedly not. Thus: an incomplete ranking of all that Game of Thrones shit. Our scoring is based on two main criteria: the strength of the GoT tie-in and the strength of the product itself. Both were judged on a scale of 1 to 10, 1 being "wtf is this" and 10 being "where do I give my money." Please note: in order to stay sane, we've limited the field to partnerships that feature a product you may actually want to buy. To Westeros, we go... | | | | | | | | | |
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