| | | Sometimes you just can't explain things. Things like Pokémon Go. Or things like Fashion Week. And especially things like New York Fashion Week: Pokémon Go (™ pending), where we're mashing | | If you have trouble reading this email, go to the online version |  | |  | | | | | | | | July 12, 2016 | | We Unleash Pokémon Go on Fashion Week
NYFW: Men's Would Be Way More Fun if It Were Pokémon Go. So That's What We're Doing Here. | |  | | | | | | | Sometimes you just can't explain things.
Things like Pokémon Go.
Or things like Fashion Week.
And especially things like New York Fashion Week: Pokémon Go (™ pending), where we're mashing up NYFW: Men's with Pokémon Go to help guide you through these so-hot-right-now times.
Blame it on the fact that the entire world has been playing too much of this curious augmented-reality game or that we've just grown tired of the usual Fashion Week rigmarole—yes, sleep deprivation probably was a factor—but we've devised our own version of the LARP-y app in terms of NYFW: Men's. Charizard-torialist. Frazzled-PR-mander. Yeah, we're gonna catch 'em all.
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