Quality over quantity.
Words to live by.
Especially where tequila’s concerned...
So concern yourself with
Don Julio, that delicious member of the agave-based community that you’ll employ for all your sipping/margarita-making needs, available now.
You know Don Julio. The bright and citrusy blanco. The smooth and oaky añejo. Right, it’s delicious stuff. Stuff that makes limes more potable and evenings more memorable.
But you should also know... Don Julio. As in Don Julio González. Because he’s the man who made bold moves
to create the world’s first luxury tequila. And then wisely named it after himself.
See, Mr. González has a passion for doing things the right way. Like letting the agave plants fully mature before harvesting to ensure a richer, smoother tequila. Which... hey, thanks.
It’s inspiring stuff. And something to remember whenever you’re faced with a tough decision. Do things the easy way, or the right way. Set sail, or stand on the shore. Take the elevator, or the stairs. Anyway, just
think of Don Julio and then make your move.
To the bar seems like a good place to start.
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