Story of a Girl

5.13.2014

Go to the Beach. Wear This.

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National
 
 
May 13, 2014
Thaddeus ex Machina
Your Endless Summer Requires These
UD - Thaddeus O’Neil
VITALS
Thaddeus O’Neil
official website

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You know Levi’s. Been around since the 1870s. Wearable 365 days a year. And now they’re unveiling new finishes and washes in the classic 501®, the 511™ slim and more. They’re just as appropriate at a backyard cookout as they are courtside at the playoffs. Or, you know, eating a sandwich.

Ah, skinny-dipping. It’s the best.

As for the second best...

It might just be donning some trunks from Thaddeus O’Neil, a sexy new line of swimsuits and other wearable sundries from some guy named Ronnie Minkus. Kidding, his name’s Thaddeus O’Neil. Anyway, it’s online now.

First, meet Mr. O’Neil. He’s a surfer, photographer, published poet and designer, and—oh, yeah—he’s married to a certified Sports Illustrated swimsuit model. Which pretty much checks all the boxes for “qualified to design stuff you’d wear to the beach.”

About that stuff: we’re talking the kinds of clothes that should come with some sand, some sun and maybe like a DVD copy of Point Break or something:

—Cannes-worthy ultrasuede board shorts.
Striped cotton blazers (for semiformal beach bonfires, presumably).
Brightly colored popover shirts Mick and Keef would’ve thrown on between recording sessions in Kingston.
—Some regular trunks designed to look better as they fade from saltwater, sun and time.

You still need to wear sunscreen, though.
 
Note:
Thaddeus O’Neil, online now
 
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